The World of Persei is a long-envisioned labor of love. Amulya Shankar Kashyap, with her passion for jewelry, led to the conception of the demi-fine jewelry brand.  Creatively inclined since her early days, her earliest tryst with jewellery started at playtime with little mounds of clay, rocks and fallen feathers pieced together to make it as ornate as possible to be passed off as jewelry. Her penchant for travel served as the perfect way to appreciate different design styles, materials and add to the “repertoire” in “The World of Persei". As fate and situation beckoned, she spent nearly 17 years managing sales teams and selling technology products to large organizations. However, when the soul called for her to turn creative again, she packed up her previous career and spent time bringing to life “The World of Persei.”


With a familial lineage connected to the Wadiyars, the erstwhile yet present royal family of Mysore, Amulya spent her childhood blessed by her paternal grandfather, who adorned her with heirloom jewelry on special occasions that were gifts from the royal family. Her maternal grandmother’s collection of heirloom jewelry too sparked her curiosity to create and endorse keepsake regalia. This affectionate memory of her grandparents and artistic bent of mind have shaped her desire to design and source fabulous sustainable pieces. Her aim is to promote centuries-old craftsmanship and create classic pieces with neo infusion that are relevant to today's women.

​